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Jang Dong-gun is Chosen as the Most Popular Advertising Star

Not long ago, the government agencies concerned in South Korea held a symposium on how to overcome the economic depression and increase the effects of ads. Besides, they made a questionnaire survey(问卷调查) on “who is the most popular advertising star”. The ages of the respondents, including both men and women, range from 10 to 40. The survey result shows that most females pick Jang Dong-gun(张东健) while most males vote Jeon Ji-hyun(全智贤) . But in general, Jang Dong-gun is regarded as the most popular advertising model.

The females born in 1960s, 70s and 80s are behind Jang. With their strong support, Jang is able to win the favor of the advertising circle(广告界) , becoming the spokesman of many famous brands in South Korea.

Why is Jang is so charismatic(有魅力的) ? In the survey, the words often used by respondents to describe Jang are as follows: honest, credible, individualistic, fashionable, aggressive, confident, humble, and smart.

Besides Jang, the list of top ten advertising models also include Lee Na-yeong(李娜英) , Jeon Ji-hyun(全智贤) , Lee Young-ae(李英爱) , Yoo Jea-seok(刘在石) , Kim Tae-hee(金泰熙) , Yoon Eunhye(尹恩惠) , Lee Hyo-lee(李孝利) . Yoo Jea-seok is often described as “happy”, “simple” and “affectionate”. Lee Young-lee and Jeon Ji-hyun win the favor of the audience for their liveliness and sexiness respectively.

【附：中文大意】

张东健被被评选为最受欢迎的广告明星

不久前，韩国有关部门日前召开了“战胜经济低迷，提高广告效果”研讨会，并以“谁是最受欢迎的广告明星”为题展开了问卷调查。问卷调查的参与者为10至40岁的男性与女性。问卷调查的结果显示，在女性观众心中最受欢迎的广告模特儿是张东健，而在男性观众的心中全智贤才是最受欢迎的广告模特儿，张东健排在第二位。但从总的调查结果来看，张东健是最受欢迎广告明星的不二之选。

80后、70后、60后女性观众是张东健的坚强后盾，正是因为有了她们的支持，张东健才能够成为广告界的宠儿，接连成为了韩国多个知名品牌的代言人。

张东健究竟魅力何在?问卷调查的结果为我们给出了详细的答案。诚实、守信、有个性、有品味、时尚、进取、强悍、自信、聪明、谦虚，这是参与者们在形容张东健的魅力时，最常使用的一些词汇。

另一方面，除张东健外，李娜英、全智贤、李英爱、刘在石、金泰熙、尹恩惠、李孝利、秋成勋等人也跻身到了“最受欢迎广告明星”前十名。用来形容刘在石的词汇中，使用频率最高的还属快乐、朴实、亲切等。此外，李娜英的活泼、全智贤的性感也深受广告观众的青睐。

本文来自：逍遥右脑记忆 http://www.jiyifa.com/gaozhong/206093.html

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